Being Redbull’s fashion brand, it should be no surprise that they would create a highly stylised digital launch for the reveal of the AT03. Blending Hollywood style CGI and in-studio fashion show; AlphaTauri launched their new 2022 livery on a CGI model of the 2022 car. The AT03 is of course expected to make its real-world debut on the track in Barcelona in a weeks time.
As per the press release:
The innovative video tells the story of the synergies between fashion and motorsport through three main pillars. It starts with a Monolith in the CGI world, representing the team’s technology, state-of-the-art facilities; and know-how of the people who have produced the car. Each element then moves towards the second pillar, the Portal – signifying AlphaTauri and its technology – that ‘dresses’ the AT03, drivers and models, as they move into the real world, the World of AlphaTauri. This final pillar demonstrates the product of the partnership, where the ‘Style Of A New Era’ materialises across both fashion and F1.
Following the team’s highest points scoring season to date picking up 142 points in 2021. Scuderia AlphaTauri has embraced the new Formula 1 regulations with the AT03, styled in an updated blue and white livery. Continuity is still key during this new era of F1; therefore the team has retained the ultra-competitive duo of, Pierre and Yuki, for the upcoming season. Pierre’s experience makes him the natural team leader, while teammate Yuki continues his F1 journey in what will be his second season in the sport.
The Drivers Opinion
Pierre Gasly said: “This year sees a huge change to the car as, due to the new regulations, the look and design is completely different, so the team has had to start from a clean sheet of paper. We won’t know the true performance of the AT03 until we get it out on track at pre-season testing in Barcelona but so far, I think it looks great and I am very excited to get this new season started!”
“It really does look great.” Yuki Tsunoda confirmed, “Of course we’ve not seen the real car on track yet, but the new shape and design are really cool, and I think the livery suits it really well and I hope everyone enjoys the launch video.”
You can watch the launch video below:
