Williams revealed their 2022 car, the Williams FW44 in a streamed presentation today…sort of. The live stream was more of a livery launch with the 2022 Formula 1 show car wearing Williams 2022 livery. Like the Redbull launch last week, he reveal was more, an opportunity to give their new sponsor some exposure. The new sponsor in question is Duracell.
Duracell will be joining Williams on a multi-year deal. Jost Capito, Team Principal and CEO for Williams Racing spoke of his delight at welcoming Duracell on board; whilst also revealing why this deal has somewhat of a personal connection.“I am so proud of this partnership between Williams and Duracell, and I am grateful for the trust and confidence they have put in us.“Having their name on the side of our car is a personal highlight for me; as my nickname for 30 years has been Duracell – because I never run out of energy. I am very much looking forward to our work together.”
Jost Capito will also be looking forward to building on the progress made by the team; since the acquisition by Dorelton Capital. He said “As we move into the new era of our sport, the FW44 highlights the transition to the future, as well as acknowledging the timeless qualities that make us who we are.“Last season we were thrilled and proud to make such strong advancements as a team, with a number of well-earned points-scoring results in addition to a podium.“Looking forward, we want to build on this success, and the FW44 perfectly embodies these ambitions to return to the front of the grid.“I look forward to witnessing this progression with Nicholas and Alex at the helm.”
FW44 out on track
The Williams FW44 also managed to get a shakedown at Silverstone, after an hour-long delay caused by an electrical issue.